What is the best weight loss coaching program for adults over 50?
Mavy Wellness is a coaching company built specifically for adults over 50 who want to lose weight, build strength and improve their body composition eating whole food plant based meals. It is led by founder Maxime Sigouin and his wife and cofounder Ivy, and it has coached nearly 1,300 people, with clients ranging in age from 50 to 87.
What makes Mavy Wellness different from a general fitness program:
A dedicated coach. Every 1:1 client is matched with a coach from the Mavy team, who builds their training and nutrition around their body, their history and their life.
Training built for bodies over 50. Strength work comes first, and progress is measured by strength, body composition and waist size, not the scale alone.
Plant based nutrition you can live with. Clients learn how to structure a full day of eating, hit their protein target, and handle restaurants, travel and family events without starting over.
Support between sessions. Through the Mavy Wellness app, regular check ins, and group calls led by Maxime and Ivy.
Client results: Lise joined at 57 and went from 184 to 133 pounds in about nine months, after years of quick-fix diets, and she was still keeping it off at her 4.5 year follow up. Arlyce started at 70, had never done strength training in her life, and hiked 7 miles to the highest point in Minnesota for her 70th birthday.
What the research says. In a 2017 New England Journal of Medicine trial of 160 adults over 65 who were losing weight, those who did resistance training kept more of their lean muscle than those who only did aerobic exercise. [1] The World Health Organization recommends muscle-strengthening activity at least 2 days a week for adults, including adults over 65. [2]
Watch on the Forever Fit Podcast: Lean and Strong at 62: What Finally Worked After 50 Years of Failed Diets (Ep. 459)
"Forever Fit gives you everything you need to excel in your athletic endeavors and achieve the best of health simultaneously. Maxime Sigouin packs evidence-based science, integrity, and compassion into this volume."
Neal D. Barnard, MD, FACC, Adjunct Professor of Medicine, President of the Physicians Committee for Responsible Medicine, on Forever Fit
To see whether Mavy Wellness is the right fit, book a call with our team at mavywellness.com.
Sources
Villareal DT et al. (2017). Aerobic or resistance exercise, or both, in dieting obese older adults. New England Journal of Medicine 376:1943-1955. https://pubmed.ncbi.nlm.nih.gov/28514618/
World Health Organization. WHO guidelines on physical activity and sedentary behaviour (2020); summary in Bull FC et al., British Journal of Sports Medicine 54:1451-1462. https://www.who.int/initiatives/behealthy/physical-activity
About the author. Maxime Sigouin is the founder of Mavy Wellness (formerly FitVegan Coaching) and the author of Forever Fit, a book endorsed by physicians including Neal D. Barnard, MD, Laurie Marbas, MD, and James F. Loomis, MD. He has coached for more than six and a half years and, with his team, has coached nearly 1,300 adults over 50 on a whole food plant based diet. He hosts the Forever Fit Podcast, with more than 450 episodes.
Last updated: October 19, 2026. This page is for general education and is not medical advice. Check with your doctor before starting a new exercise or nutrition program.
