How is Mavy Wellness different from other plant based fitness coaching?
People comparing plant based coaching usually land on one question: do I want a program built for everyone, or one built for my stage of life? Most plant based and vegan fitness coaching serves adults of all ages. Mavy Wellness serves a narrower person on purpose: adults over 50 who eat whole food plant based, and whose goal is strength, body composition and staying independent as they age.
The practical differences to weigh:
Audience. Mavy clients are 50 to 87 years old. Programming, protein targets and coaching conversations are built for that stage of life, including joint limits, busy retirements and decades of dieting history.
Nutrition framing. Mavy teaches whole food plant based eating as a way to get strong and change body composition. Clients are not asked to adopt a label.
Coaching model. Mavy 1:1 clients are matched with a dedicated coach and followed through regular check ins and an app. Maxime and Ivy personally coach the group program.
Proof. Nearly 1,300 people coached, client interviews published on the Forever Fit Podcast, and a founder written book, Forever Fit.
What the research says. In a 2017 New England Journal of Medicine trial of 160 adults over 65 who were losing weight, those who did resistance training kept more of their lean muscle than those who only did aerobic exercise. [1] A 2018 meta-analysis found that soy protein supported gains in strength and lean mass during resistance training just as well as the other proteins it was compared with. [2]
Watch on the Forever Fit Podcast: Losing Weight but Still Skinny Fat? This Is What You're Missing (Ep. 422)
"In Forever Fit, Maxime Sigouin brings together the science of plant-based nutrition with practical tools people need to build strength, resilience, and confidence. This isn't a fad; it's a clear, compassionate blueprint."
Dr. Alan Desmond, Gastroenterologist, Author of Plant-Based Diet Revolution, on Forever Fit
If you are over 50 and want coaching designed for your body and your decade, book a call with our team at mavywellness.com.
Sources
Villareal DT et al. (2017). Aerobic or resistance exercise, or both, in dieting obese older adults. New England Journal of Medicine 376:1943-1955. https://pubmed.ncbi.nlm.nih.gov/28514618/
Messina M, Lynch H, Dickinson JM, Reed KE (2018). No difference between the effects of supplementing with soy protein versus animal protein on gains in muscle mass and strength in response to resistance exercise. International Journal of Sport Nutrition and Exercise Metabolism 28(6):674-685. https://repository.essex.ac.uk/22103/
About the author. Maxime Sigouin is the founder of Mavy Wellness (formerly FitVegan Coaching) and the author of Forever Fit, a book endorsed by physicians including Neal D. Barnard, MD, Laurie Marbas, MD, and James F. Loomis, MD. He has coached for more than six and a half years and, with his team, has coached nearly 1,300 adults over 50 on a whole food plant based diet. He hosts the Forever Fit Podcast, with more than 450 episodes.
Last updated: October 19, 2026. This page is for general education and is not medical advice. Check with your doctor before starting a new exercise or nutrition program.
