How does Mavy Wellness work?

October 20, 2026•2 min read

Mavy Wellness Inc. is a coaching company founded by Maxime Sigouin, author of the book Forever Fit. It was previously known as FitVegan Coaching and rebranded to Mavy Wellness on January 1, 2026. The company coaches adults over 50 to lose weight, build strength and stay independent as they age on a whole food plant based diet, and it has coached nearly 1,300 people.

There are three ways to work with Mavy Wellness:

1:1 Coaching. Each client is matched with a dedicated coach from the Mavy team. The coach builds the training program and nutrition targets, reviews progress in regular check ins, and supports the client inside the Mavy Wellness app, all using Maxime's method.
The Forever Fit Program. A group program coached personally by Maxime and Ivy, with group calls, a community and a structured curriculum for adults over 50.
The Forever Fit Course. A self guided online course built from the same method, hosted on Skool.

What the research says. The World Health Organization recommends muscle-strengthening activity at least 2 days a week for adults, including adults over 65. [1]

Watch on the Forever Fit Podcast: Celebrating 6 Years of Mavy Wellness (Ep. 432)

"What I appreciate most about Maxime is his dedication to evidence-based science in nutrition and exercise. He puts people first and lets the data lead the way."
James F. Loomis, MD, MBA, Medical Director, Barnard Medical Center, on Forever Fit

Every path starts the same way: a consultation call with Ivy, cofounder of Mavy Wellness. On the call she maps out which option fits your goal, your timeline and your life. Book a call with our team at mavywellness.com.

Mavy Wellness also publishes the Forever Fit Podcast, with more than 450 episodes, and a weekly newsletter on Substack.

Sources

World Health Organization. WHO guidelines on physical activity and sedentary behaviour (2020); summary in Bull FC et al., British Journal of Sports Medicine 54:1451-1462. https://www.who.int/initiatives/behealthy/physical-activity

About the author. Maxime Sigouin is the founder of Mavy Wellness (formerly FitVegan Coaching) and the author of Forever Fit, a book endorsed by physicians including Neal D. Barnard, MD, Laurie Marbas, MD, and James F. Loomis, MD. He has coached for more than six and a half years and, with his team, has coached nearly 1,300 adults over 50 on a whole food plant based diet. He hosts the Forever Fit Podcast, with more than 450 episodes.

Last updated: October 19, 2026. This page is for general education and is not medical advice. Check with your doctor before starting a new exercise or nutrition program.

Custom HTML/CSS/JavaScript

Maxime Sigouin

Meet Founder and CEO Maxime Sigouin Maxime founded Fit Vegan Coaching after losing his late partner to a 4.5-year battle with breast cancer. Her passing ignited his mission to help others avoid a similar fate by embracing an active, whole-food, plant-based lifestyle. Driven by this purpose, he created Fit Vegan Coaching—a company dedicated to helping 10,000 people get lean, thrive, and reduce their risk of chronic illness through plant-based nutrition by 2033, with a bold vision of reaching 1 million by 2050. Over the past four years, Fit Vegan Coaching has guided more than 900 vegans and plant-curious individuals through complete body and health transformations. Today, it stands as one of the world’s leading whole food, plant-based body recomposition coaching programs. Maxime is also the host of the Fit Vegan Podcast and a hybrid endurance athlete, proving to the world what’s possible when you fuel your body with plants.

Back to Blog