You eat plant-based. So why won't the weight move, and why do you feel weaker?
4 weeks of whole-food plant-based meals with 100 g+ of protein every day. Planned, shopped and calculated for you, so all you have to do is cook and eat.
Get the Starter Kit for $47 →One-time $47 · Lifetime access
Healthy food isn't the same as a plan for your body.
Eating whole-food plant-based is great for your health. But it isn't built for body composition. After 50, muscle goes faster, and most of the plant-based people who come to us are eating around 40 grams of protein a day. To stay strong, they need closer to 100.
You already know more about nutrition than most people. You don't need another book. You need someone to just tell you what to eat, and to make it easy.
Everything inside the Starter Kit
Three things, built to work together, and yours for life.
The Protein Kitchen
- A 57-page meal guide with a photo of every recipe
- 4 full weeks of meals, 100 g+ protein a day
- 36 simple recipes, most ready in 5 to 30 minutes
- 3 calorie levels: 1,500, 1,800 and 2,100
- A grocery list for every week
- 2 short prep sessions a week cover every lunch and dinner
The Forever Fit Mindset course
- 7 insightful video lessons from Maxime, about an hour in total
- Building a new identity, so the change sticks this time
- Why the first weeks feel hard, and when it gets easier
- Why you can't see changes yet, and why they're happening anyway
- Cravings, stress and dessert, without guilt
- Win the next meal: getting back on track after a slip-up
- Stress, boundaries and putting yourself first
The Mavy Wellness Community
- Lifetime access
- Ask questions and share your meals and wins
- Support from people over 50 on the same path
- Our free live masterclass dates, right on the calendar
Take a look inside the guide
Real pages from the Protein Kitchen. Every number is calculated to the gram from USDA data.
The 57-page guide
Your week, planned for you
A grocery list every week
Exact protein in every recipeReal food you'll actually want to eat
A few of the 36 recipes. No fake meat, no seitan, no oil. Numbers are per serving.
What 100+ grams of plant protein looks like
Monday of Week 1 on the 1,500-calorie level, straight from the plan.
| Calories | Protein | ||
| Breakfast | Blueberry Protein Overnight Oats | 418 | 38 g |
| Lunch | Lemon-Tahini Lentil Quinoa Bowls | 439 | 28 g |
| Dinner | Ginger Tofu & Broccoli Stir-Fry | 483 | 30 g |
| Snack | Chili-Lime Edamame | 169 | 17 g |
| Total | Exactly calculated for you | 1,509 | 114 g |
Built the Mavy way
The same principles we use with our coaching members.
Hi, we're Maxime and Ivy.
We're husband and wife, and the co-founders of Mavy Wellness. Maxime wrote the bestselling book Forever Fit and hosts the Forever Fit Podcast. Together we've coached more than 1,200 adults over 50 to get stronger and lose body fat on whole-food plant-based eating.
The Starter Kit is the kitchen side of what we do with our members, made simple enough to start this week.
Our members are proving it's never too late
Members in their 60s, 70s and 80s, getting stronger every week.
“I didn't do my first triathlon until I was 61 years old. This program took me to another dimension. It made me lose another 20 pounds, and somewhere along the way I realized: wow, I am an athlete.”
James, 62Lost 20 lbs after 50 years of failed diets“It's my 70th birthday, and I feel so alive today because I did these awesome things, physical things with my family, with the people that I love. And I know that this is just the start.”
Arlyce, 70Lost 23 lbs after lifting her first weight at 70“At 66, I lost 14 pounds and took 3.5 inches off my waist. At an age when most men have been told their body is simply done changing, mine was still changing.”
Gary, 66Lost 14 lbs and 3.5 inches off his waist“I lost more than 20 pounds at 65, working with the coaching team and a plan that was built for my life. It finally felt doable, and this time it stuck.”
Shona, 65Lost more than 20 lbs with 1:1 coachingResults from members of our coaching programs. Individual results vary.
Everything you get
| Protein Kitchen meal plans + grocery lists (4 weeks) | $197 |
| Recipe library (36 recipes) + high-protein swaps | $97 |
| Forever Fit Mindset video course | $147 |
| Protein and calorie calculator worksheet | $27 |
| Lifetime access to the Mavy Wellness Community + masterclass calendar | $47 |
Questions
Is everything really plant-based?
Yes. Every recipe is 100% whole-food plant-based. No meat, fish, dairy or eggs, no fake meat, no seitan, and no oil. Protein comes from tofu, tempeh, edamame, soy milk, beans, lentils, seeds and a scoop of plant protein powder.
Do I need protein powder?
Yes, one scoop of plain or vanilla pea or soy protein powder is part of most days. It's a tool, not a meal replacement, and the guide shows you exactly what to look for on the label.
How do I know which calorie level is mine?
The guide includes a simple worksheet using the same formula we use with our coaching members. It takes about 5 minutes. There are 3 levels: 1,500, 1,800 and 2,100 calories.
I cook for two. Does it still work?
Yes. Lunches and dinners are batch recipes that make 4 servings. Cooking for two? Double the batch and the breakfasts.
How do I get it?
You check out on Skool, the private community app where the kit lives. As soon as you pay, you're in: your Protein Kitchen guide is in the Classroom, ready to download and start this week, right next to your Forever Fit Mindset videos and the recipe library. Skool works in any browser, and there's a free phone app too.
How does the coaching credit work?
If you join one of our coaching programs within 30 days, we credit the full $47. The 30 days start the day you first got this offer. If you came from one of our free guides, that's the day you downloaded it.
Can I get a refund?
Because you get the full guide and videos right away, all sales are final. If you have a question before you buy, just reply to any of our emails and we'll help.
Is this medical advice?
No. It's general nutrition education for healthy adults. If you have a medical condition or take medication, check with your doctor before changing your diet.
Stop guessing. Start eating for strength.
Four weeks of meals, already planned. Every gram of protein, already counted. All you have to do is start.
Get the Starter Kit for $47 →