You eat plant-based. You know nutrition.So why can't you lose the weight, and why do you feel weaker?
It's not your willpower, and it's not your age. Watch this short video first.
You've read the books. You eat the beans and the greens. Maybe you walk every day. And still the weight creeps up, the belly fat won't move, and getting up off the floor takes more effort than it used to.
Here's what nobody told you. Whole food plant based eating is wonderful for your health, but on its own it isn't built to change your body after 50. Most plant-based eaters over 50 are missing two things: enough protein and a real strength plan. Eating less and doing more cardio worked at 30. After 50, it usually costs you muscle, and losing muscle is exactly what makes you feel weaker and keeps the fat stuck. We've coached over a thousand people between 50 and 87. The answer is almost never another diet.
If this is you...
- You've read every nutrition book there is. You know what to do. That's the frustrating part.
- You've lost the same 20 or 30 pounds more than once, and it always finds its way back
- You eat less than you used to, and the belly fat still won't budge
- Two flights of stairs and your legs are done. Getting up off the floor takes a plan
- You've tried points, shakes, meal plans or the shots, and felt like you lost muscle along the way
- You've spent years taking care of everyone else, and somewhere along the way you came last
- You walk, you garden, maybe you play pickleball, but you've never had a strength plan that actually progresses
- A DEXA or bone scan surprised you, and you don't want to keep going down that path
- You're not done yet. You want to keep up on the trail, travel, and get down on the floor with your grandkids
If you nodded your way down that list, you don't need more information. You need a plan and someone in your corner. That's what we do.
This is not another diet
Most of the people who come to us have already tried the usual fixes. Here's what we do instead.
Not eating less. Eating enough.
It can feel scary, but most of our members were under-eating protein. We make sure you eat enough to build muscle and still lose body fat.
Not more information. A coach who tells you what to do.
You already know a lot. We turn it into a simple plan for your week and adjust it as you go.
Not random workouts. A plan that progresses.
You'll always know what to lift, how much, and when it's time to go heavier.
Not the scale as the judge.
We track body fat, measurements, how your clothes fit and how strong you feel, so one bad weigh-in after a trip doesn't derail you.
Not perfection. Win the next meal.
Trips, holidays and your evening dessert are part of real life. We plan for them instead of starting over on Monday.
Not doing it alone.
You get your own coach, private 1:1 calls, weekly group calls, and a community of people eating and training the same way you are.
What you get: a plan, a coach and a team
We help adults over 50 who eat plant-based get stronger, lose body fat and keep it off this time. No starving. No pills or shots. No plan you have to be perfect at.
A coach who tells you what to do
You get your own coach and private 1:1 calls every month. They look at how things are going, adjust your plan, and keep you accountable. This is the piece most people have never had, and it changes everything.
A strength plan built for your joints
Simple, safe training at the gym or at home that rebuilds your muscle, gets you up the stairs with ease, and lets you eat more while you lose fat.
Plant-based meals with enough protein
Whole food plant based eating built around food you like, with the protein your muscles need, so you stay full and fat loss never feels like a fight.
Walking and cardio
To keep your heart and lungs strong, so you can hike, travel, and keep up with the people you love.
Weekly group calls
Live group coaching calls every week, where you learn alongside people on the same journey and get your questions answered in real time.
A community in your corner
Access to a private community of like minded people eating and training the same way you are. You never have to do this alone.
Private access to your coach
A question between calls? Send your coach a private message anytime and get an answer, so you are never stuck wondering what to do.
A plan that meets you where you are at
Whether you are starting from ground zero or you are already at level 10, we meet you where you are at and build you toward where you want to go.
Tools that last a lifetime
A sustainable approach, not another diet you start and stop. We teach you the tools, habits, and skills to do this for the rest of your life, long after your coaching ends.
Fitness builds the body. Nutrition reveals it. We coach both to ensure a successful transformation.
How to know if we are a good fit
We are honest about this part, because the people who get extraordinary results with us share a few things in common.
✓ You will do well with us if
- You are coachable, and you are genuinely ready to be guided
- You are ready to take imperfect action instead of waiting for the perfect plan or the perfect Monday
- You are willing to build the majority, or all, of your eating around whole plant foods
- You are willing to strength train, even if it feels clunky at the start
- You are open to eating more protein, even if it feels strange at first
- You are willing to be honest with yourself and with your coach, and to show up for your check ins
- You understand this is a lifestyle change, not a 30 day fix
- You actually want to do the work
✕ We are not the right fit if
- You are not coachable, and you are attached to your old ways of doing things, the same ways that have not worked for you
- You are looking for a shortcut, a cleanse, or a magic pill
- You want the results without changing how you eat or how you move
- You are not willing to strength train
- You plan to negotiate with the plan every single week
- You want someone else to do the work for you
No hard feelings if you saw yourself in the second list. We simply recommend that you do not book a call, because it would not be the right fit for us to work together. We only work with people who are in the right frame of mind to create sustainable change.
What our clients say
"I didn't do my first triathlon until I was 61 years old. This program took me to another dimension. It made me lose another 20 pounds, and somewhere along the way I realized: wow, I am an athlete."
"It's my 70th birthday, and I feel so alive today because I did these awesome things, physical things with my family, with the people that I love. And I know that this is just the start."
"At 66, I lost 14 pounds and took 3.5 inches off my waist. At an age when most men have been told their body is simply done changing, mine was still changing."
"I lost more than 20 pounds at 65, working with the coaching team and a plan that was built for my life. It finally felt doable, and this time it stuck."
Book a free call with our team
If you are tired of starting over, and you want to feel strong for the next 20 or 30 years, not just lighter for the next 30 days, we would love to help.
One honest note before you book. We keep our client roster small on purpose, so we have limited spots, and we only open them when we know we can serve you at the level you deserve.
Ivy will listen to where you are, map out what your transformation would actually require, and tell you honestly whether we can help. If we cannot, she will point you in the right direction anyway.
Pick a time for your free call
Choose a day and time that works for you below.
Start with our free live masterclass
Join Maxime and Ivy live for a free class made for adults over 50 who eat plant-based. You will learn how to get stronger and lose the stubborn fat, and you can ask your questions live. No pressure. Book your call whenever you are ready.
Save my free seat Free and live. A new topic every two weeks.Coached by experts. Led by a founder who lives it.
Every Mavy Wellness coach is a certified personal trainer, trained personally by Maxime. The team also includes a registered holistic nutritionist and a coach with a master's degree in kinesiology.
Sarah
- Registered Holistic Nutritionist
- Certified Personal Trainer
- Mind-body eating coach
- 10+ years experience
Cassidy
- Certified Personal Trainer
- 10 years experience
- Mobility, yoga, pilates
- Core and pelvic floor health
Nicholas
- BSc Sport and Fitness Leadership
- MSc Kinesiology, Sport Psychology
- Registered Kinesiologist
- Mental Performance Counsellor
Maxime
Created the method and trains every coach. He coaches personally inside the Forever Fit Course alongside his wife Ivy.
You do not have to wonder who to pick. When you join, we assign you the coach who is the right fit for your body, your goals, and your current situation, so you are in good hands from day one.
Still not sure? Watch the proof.
Do not take my word for any of this. I have recorded over 60 interviews that are one hour long with clients over the age of 50 who have transformed their bodies, their strength, and their health working with us. Real people, real stories, in their own words.
Endorsed by leading physicians and bestselling authors
Dr. Michael Klaper, Physician
Laurie Marbas, MD, MBA, Double Board-Certified Physician
Neal D. Barnard, MD, President, Physicians Committee for Responsible MedicineFrequently asked questions
What's the investment to work with you?
It depends on how much support you want. Our programs start at $97 a month, and our 1:1 coaching runs several hundred dollars a month, depending on how much customization, accountability and structure you need.
If you'd like to start on your own first, the Forever Fit Starter Kit is a one-time $47 and gives you our meal plans, our mindset course and our community.
On a free call, Ivy will walk you through the options and help you find the one that fits your goals and your budget. No pressure either way.
Is this only for people who already eat plant-based?
No. Most of our members eat whole-food plant-based or mostly plant-based, and everything we teach is built around plants. If you're curious about eating more plants, you're welcome here too. We'll meet you where you're at.
I'm over 60 (or 70, or 80). Is it too late for me?
It's never too late. Members in their 60s, 70s and 80s are lifting, getting stronger and keeping up with the people they love. One of our members started at 86 and can now lift her own carry-on into the overhead bin again.
I've never lifted weights. Where do I start?
That's completely fine, and very common. We'll meet you where you're at, fitness-wise. Whether you start at the gym, at home, or with a few basic exercises, we show you exactly what to do and how to do it safely. Then we build you up, step by step, to where you want to be. You don't need any experience.
I have sore knees, a bad back or a cranky shoulder. Can I still do this?
Most of our members have something. We adjust exercises so they're kind to your joints, and we never push through pain. If you have a medical condition, please check with your doctor before starting a new exercise program.
How much time does it take?
About 2 hours of strength training a week, split into short sessions that fit your life. You don't need to live at the gym.
Do I need a gym?
No. You can train at a gym or at home with a few pieces of equipment. We'll help you set up a plan that works with what you have.
How is this different from programs I've tried before?
We don't put you on a diet. Most of the people we work with have already tried points, shakes and cutting calories. We focus on two things most plant-based eaters over 50 are missing: enough protein and a real strength plan, with a coach to help you stay consistent. The goal is to get stronger and lose body fat in a way you can keep for life.
What happens on the free call?
It's a relaxed conversation with Ivy, about 55 minutes. She'll ask where you are, where you want to be and what's been getting in the way. If we can help, she'll show you how. If we can't, she'll tell you that too.
Our programs are for education and fitness only and are not medical advice.
Your strongest decades are still ahead of you.
One conversation. A clear plan. A team that knows how to get you there.